On September 24, 2025, the Cabinet Office Intellectual Property Strategy Headquarters hosted the event “Unlocking Regional Potential with Digital Technologies – New Tourism Experiences through NFT, Drones, and Immersive Content” at the Japan Association of City Mayors Hall in Tokyo, with hybrid online participation.
The program included presentations on survey results regarding the use of NFTs to enhance the value of regional resources, case studies from private companies, and discussions on the potential of night-time economy initiatives as part of the Cool Japan strategy.
President Hiroki Shishido attended on behalf of the Japan International Influencer Association (JIIA). He gained insights into how digital technologies can create new forms of tourism experiences and the role influencers can play in international promotion. During the networking session following the event, he exchanged views with speakers and participants, obtaining valuable perspectives for the association’s future activities.
