On July 30, 2025, the Japan Web3 Tourism Association (Head Office: Shinjuku, Tokyo; Representative Director: Taku Iwashita, hereinafter “Web3 Tourism Association”) and the Japan International Influencer Association (Head Office: Koto, Tokyo; hereinafter “JIIA”) agreed to form a strategic partnership aimed at creating new value in domestic and international tourism and enhancing regional communication power.
This collaboration integrates the promotion of tourism digital transformation (DX) utilizing Web3 technologies such as blockchain and token economies, with multilingual and multicultural communication driven by foreign influencers residing in and visiting Japan. The two associations will work together in the following areas:
Key Areas of Collaboration:
- Development of regional promotion models combining influencers and Web3 technologies
- Support for pilot programs involving multilingual NFT tourism passports and local currencies
- Joint planning and promotion at tourism events and international conferences
- Support for foreign influencers sharing Web3 tourism experiences
- Policy advocacy and consulting cooperation with the Japan Tourism Agency, local governments, and private enterprises
JIIA aims to promote regional revitalization, international exchange, and multicultural coexistence by co-creating with municipalities, companies, and influencers, with a mission to contribute to an open and sustainable society.
Meanwhile, the Japan Web3 Tourism Association is working to establish a next-generation tourism foundation by promoting the use of NFTs, DAOs (Decentralized Autonomous Organizations), and stablecoins within the tourism sector.
Going forward, the two associations will work to implement frameworks that support Japan’s future as a tourism-oriented nation through stronger local government partnerships and global network expansion.
About the Associations
Japan Web3 Tourism Association
The Japan Web3 Tourism Association is an industry body established to advance the tourism sector through Web3 technologies such as blockchain, NFTs, DAOs, and stablecoins. Its initiatives include promoting tourism DX, supporting municipal and corporate projects, improving Web3 literacy across the industry, and offering policy recommendations to the Japan Tourism Agency.
Website: https://nfttourism.net/
Japan International Influencer Association (JIIA)
Focusing on the revitalization of the Japanese economy and regional development, JIIA works in collaboration with businesses and local governments to empower foreign influencers living in or visiting Japan. The association engages in activities including support for cultural exchange, multicultural coexistence, regional promotion, and the dissemination of information about tourism and industry.
