TikTok launched in Japan this June and is gaining attention as a new sales channel.
Amid this trend, the Japan International Influencer Association (JIIA) will hold a seminar to train live commerce streamers.
In this seminar, we invite globally active instructors to provide two hours of practical know-how, including live-stream scriptwriting, speaking techniques, production methods, and monetization strategies. Anyone interested—whether first-time streamers, beginners, or corporate SNS managers, regardless of age or gender—may participate free of charge.
Please note that the number of participants is limited.
Event Overview
Cooperating Partners: BEEGO GROUP / ITO EN, Ltd.
Organizer: Japan International Influencer Association (JIIA)
Location: iU Professional University of Information and Management for Innovation (Sumida-ku, Tokyo)
Date and Time: Friday, December 12, 2025, from 15:30
Participation Fee: Free
How to Apply: https://docs.google.com/forms/d/e/1FAIpQLSdedFomiOxV0_DWzaAVBT9WnXbkw7nt0PzQYz0O0zFT4j-JVw/viewform
Instructor Profiles
Part 1 Instructor: Daniel
Lead producer of the official TikTok EC training course.
Has led projects generating over 20 billion yen in total transaction value on TikTok, Douyin, Bilibili, and other platforms.
Will speak about the latest trends in live commerce and its potential in the Japanese market.
Part 2 Instructor: Rui (瑞瑞)
Former head of service providers for Douyin (the Chinese version of TikTok).
Has trained more than 100 top live sellers from scratch and systematized the logic behind success in live commerce.
Has extensive consulting experience with major global corporations.
Special Program
As a Japanese cultural experience, ITO EN will offer a “Tea Tasting Workshop” (participation optional).
